Hi, I'm Priya
Product and UX Designer with heart, strategy, and a whole lot of curiosity
UX Research @Apple
Working on some really cool stuff that I can't talk about :)
Previously @Hanger, Bank of America
Led design efforts at an AI fashion startup and designed BoFA's newest youth banking product as well as a core product offering webpage impacting 58+ million customers
Selected Works
Worked with Bank of America families to craft the E2E online banking experience for young children, a brand new customer segment
Redesigned a high-visibility webpage boosting checking product discovery for 58+ million customers
Introducing a tagging system to create a personal networking experience without sacrificing reach
Concepting an AI powered chat tool utilizing clinical reasoning for personalized healthcare guidance
A personalized creative companion that syncs with your calendar to identify creative blocks and delivers targeted strategies to help you unblock
Redesigning paper boarding passes to be passenger-centric, reducing extrinsive cognitive load and improving passenger experiences
